Salesforce Informatica
Your lead scoring is only as good as the data underneath it.
We deliver Informatica data integration for Salesforce: connecting your ERP, marketing tools and spreadsheets, cleaning and de-duplicating records, and building one reliable view of each customer. Better data means better lead routing, better reports, and AI agents that don't trip over three versions of the same account.
Informatica Intelligent Data Management Cloud (IDMC), now part of Salesforce.
Typical first-week findings
- Duplicate accounts
- Same company, different spellings
- Lead source
- Blank on many web leads
- ERP sync
- Nightly, overwrites sales edits
- Contacts
- Old emails and job titles
- Next step
- Match rules + one integration
Example of what a data review report covers
Signs you have a data problem
If your team says 'don't trust that report', this page is for you
Duplicates everywhere
The same customer exists three times, so two reps call them and nobody sees the full history.
Systems don't agree
Billing says one thing, Salesforce says another. Someone exports to a spreadsheet every Monday to reconcile them.
Leads go to the wrong person
Missing industry, size or region fields mean routing rules guess, and good leads sit with the wrong rep.
AI gives odd answers
Agents and Einstein features read the same messy data, so their answers are only as reliable as your records.
What we do
Informatica data integration, quality and MDM for Salesforce
Data integration
Connect Salesforce to your ERP, billing, marketing and e-commerce systems with Informatica Cloud Data Integration and Application Integration.
- Two-way syncs with clear ownership rules
- Scheduled and real-time loads
- Error alerts instead of silent failures
Data quality
Standardize names, addresses and phone numbers, fill gaps with enrichment, and stop bad data at the door.
- Validation and standardization
- Enrichment of company and contact data
- Quality dashboards your team can read
Master data management (MDM)
Match and merge duplicates across systems into one trusted record per customer, with history kept.
- Match rules tuned to your data
- Survivorship rules agreed with your team
- Golden record pushed back to Salesforce
Why it matters for leads
Clean data is what makes lead generation accurate
When a new enquiry comes in, good data tells you straight away whether it's an existing customer, which rep owns the account, and how valuable it could be. Bad data turns that into guesswork.
This is also the groundwork for Agentforce and other AI agents. An agent that can see one clean customer record gives accurate answers and routes leads correctly. One that sees duplicates and blanks won't.
How we work
Start small, prove it, then expand
Data health check
We profile your Salesforce data and key connected systems and show you where the problems are, in plain language.
Fix the first flow
One integration or one cleanup that has a clear business payoff, such as de-duplicating accounts or syncing ERP orders.
Keep it clean
Quality rules, monitoring and MDM so the data stays good as you add systems and AI agents.
FAQ
Informatica and Salesforce: FAQ
Is Informatica too big for a mid-size business?
Not necessarily. Informatica's cloud platform is priced by usage, so you can start with one integration or one data quality job. If a lighter tool fits better, we'll say so.
What's the difference between Informatica and MuleSoft?
MuleSoft is mainly for connecting applications through APIs. Informatica is strongest at moving, cleaning, matching and managing data. Many Salesforce customers use both, and we help you decide which job goes where.
Can you de-duplicate our Salesforce accounts and contacts?
Yes. We set up match rules, review the results with your team, merge safely and put rules in place so duplicates don't come back.
Do we need this before using Agentforce?
Not always, but if your core customer data is messy, fixing it first saves a lot of pain. Our data health check tells you which situation you're in.
From the blog
Read before you build
Talk to us
Find out how healthy your data really is.
Send a few details and we'll come back with a plain-English plan: which agent fits, what it connects to, and what it costs. Or grab a time on the calendar.
Book a 30-minute callPrefer email? info@torgit.com